Salesforce announces an agreement to acquire Cresta

An announced agreement

Salesforce announced on November 2 that it had signed a definitive agreement to acquire Cresta. The buyer described combining Cresta’s voice agents and conversation intelligence with Service Cloud; the announcement did not disclose a price or separately identify the execution date. [1]

Salesforce expected closing in the first quarter of its fiscal 2028, subject to required regulatory approvals and customary conditions. The announcement therefore records an agreement, rather than a completed acquisition or delivered integration. [1]